Holiday Gifting Meets Influencer Marketing: Packaging That Tells a Story

When it comes to packaging, it’s not just about protecting what’s inside—it’s about creating an unforgettable first impression. Custom finishes add personality, texture, and premium appeal that help your brand stand out on the shelf and stay top-of-mind with customers, especially during the holiday gifting season. From eye-catching glitter to sleek laminations, here are some of the most popular custom finishes to transform ordinary packaging into something exceptional.

Popular Custom Finishes

Foil Stamping

Foil stamping adds a premium metallic shine using heat and pressure.

• Available in an endless array of foil colors—from classic metallics to unimaginable custom shades and holographic effects.
• Ideal for logos, borders, and special edition packaging

Holographic Finishes

A dynamic, color-shifting effect that changes when viewed from different angles.

• Great for cosmetics, tech accessories, and luxury branding

UV Coating & Raised UV Printing

UV coating is a glossy finish cured with ultraviolet light to enhance vibrancy.

• Spot UV: Adds selective shine to specific areas like logos or typography
• Raised UV: A thicker application that creates a textured, 3D feel

Glitter Coatings

For bold, eye-catching designs, glitter brings sparkle and texture.

• Available in full coverage or spot application
• Perfect for holiday collections, beauty products, and playful branding

Soft Touch Finishes

A velvety, matte coating that feels smooth and luxurious.

• Adds fingerprint resistance and enhances premium perception

Embossing & Debossing

A pressed technique that raises (emboss) or sinks (deboss) elements into the paper.

• Adds tactile, dimensional branding—especially stunning when paired with foil

Laminations

Protect your prints while enhancing visual appeal.

• Gloss Lamination: High-shine and vibrant color boost
• Matte Lamination: Smooth, non-reflective, minimal glare
• Soft-Touch Lamination (Velvet): Adds a luxury tactile experience
• Film Lamination Protective film for durability and moisture resistance

Pearlized Coating

A subtle pearlescent shimmer that adds elegance without overpowering the design.

• Popular for skincare, Holiday sets, and boutique brands

Sustainable & Specialty Materials

Recyclable Mylar

A metallic-looking film that offers durability and shine—but in eco-conscious, recyclable formats.

Sustainable Paper Options

• FSC®-certified (FSC C175834)
• Recycled paperboard
• Kraft paper for a natural, organic feel
• Compostable and biodegradable materials available upon request

Why Custom Finishes Matter

These premium touches:

• Enhance brand recognition and shelf appeal
• Create an elevated unboxing experience
• Protect against scratches, fingerprints, and moisture
• Communicate quality, creativity, or sustainability effortlessly

Want to Make Your Packaging Stand Out?

Whether you’re dreaming of glittery seasonal packaging, holographic skincare boxes, or eco-friendly luxe finishes, we’ll help you choose the perfect combination of material and finishing techniques.

Our expert packaging team is ready to get creative and collaborate with you—bringing your vision to life with thoughtful design, premium materials, and unforgettable custom finishes. Get in touch for a personalized quote today!